Stories about interesting things, told in interesting ways.

Welcome to Pine Point

An interactive documentary, produced with

“… an understated work of stupefying grace…
quietly breaking hearts around the world…”

– The Globe and Mail

“… tops our list of best-ever web objects…”

– Very Short List

“… a touching beauty, drawing you into a lost world…”

– Le Monde

“… this is totally brilliant… so good, so thoughtful, so powerful…”

– Douglas Coupland

“I don’t think I’ve seen anything as innovative, as well executed,
and as plain lovely to look at…”

– Forbes Magazine

Imagine your hometown never changed. That no one ever grew old or moved on. Part book, part film, part family photo album, Welcome to Pine Point unearths a place frozen in time and discovers what happens when an entire community is erased from the map.
Webby Awards
Winner (x2)
Official Selection
Rooftop Film Festival
Official Selection
Northside Film Festival
Official Selection
Sheffield Doc Fest
DOXA Documentary Film Festival
Official Selection
Banff World Media Festival Interactive Rocky
Design Licks
Site of the Day
New York Festivals
Bellaria Film Festival
Site of the Day
Communication Arts
Site of the Day
FITC Award
Short Film of the Week
Film of the Year
Adobe Max
Applied Arts Interactive
Gemini Award
Festival du Nouveau Cinema
Official Selection
Canadian Online Publishing Awards
Bournemouth New Media Writing Prize

The Paris Review, New York Times, Time Magazine, Le Monde, Variety, Ad Age, Forbes


An interactive story about the death of print.

In Production

The Ghosts in Our Machine

Interactive documentary, launched alongside
Liz Marshall’s acclaimed feature.

“… an intense immersive experience that
takes you to the front lines of the fight for
animal rights.”

Suppose we found a lost continent —
impossible, but just imagine.
An opportunity to do things differently,
to do anything but business as usual.

What would we do?

Chasing the Sun

A transmedia tale about the Arctic.

In Production

Adbusters Magazine

Creative direction of this internationally acclaimed publication.

Produced major advocacy campaigns for
TV Turnoff Week, Buy Nothing Day and the Blackspot Sneaker – one of the New York Times’ “Best Ideas” of 2004.

I Live Here

Co-authored with Mia Kirshner and J.B. Mackinnon

A groundbreaking ‘paper documentary’ about displaced people that was a Los Angeles Times bestseller and made top 10 lists in media as varied as the Bloomsbury Literary Review and Comic Book Resources.

“A touching, gorgeously produced, and thoughtfully edited compilation of stories from the world’s trouble spots… Combines reportage, photography, fiction, and comics to create a group portrait of the lives of refugees and displaced people worldwide.”


The Goggles are Paul Shoebridge and Michael Simons, award-winning creators who have spent their professional lives telling stories in compelling new ways.

Their acclaimed interactive documentary, Welcome to Pine Point, produced by the National Film Board of Canada, received more than a dozen international awards, including 2 Webbys, and was featured at numerous festivals and competitions.

They have produced magazines (Adbusters), books, television spots, and major advocacy campaigns for TV Turnoff Week, Buy Nothing Day and the Blackspot Sneaker, which was listed as one of the New York Times’ “Best Ideas”.

They are co-authors of the book
I Live Here: ‘A visually stunning narrative in which the lives of refugees and displaced people become at once personal and global.’

They are in development on a television comedy, about people who are trying make the world a better place.

Their work has been awarded numerous international design awards, 3 Webby awards, and has been featured in visual exhibitions and in more than 100 publications, on CNN and MTV, and in documentaries for BBC, PBS and Dutch National Television.

They have spoken internationally on the confluence of politics, art, design and storytelling.

This is almost exactly what they look like >>

The Goggles are most ably assisted by Mika Senda.


Tel: 604-408-0553
Suite 713, 207 West Hastings,
Vancouver, B.C, Canada, V6B 1H7